What is BeReal and how does the app work?

Posted by Mittie Cheatwood on Thursday, June 13, 2024

BEREAL is a social media platform with a difference - so it's no wonder the app won Apple's App of the Year 2022.

It was recently revealed that BeReal has more than 20million daily active users worldwide.

What is the BeReal app?

BeReal burst onto the scene in January 2020.

It works a lot differently to other apps like Instagram in that it tells you when you have to post.

You get an alert at a random time of the day and have just two minutes to post something.

No editing, no redos allowed.

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It's designed to give a more authentic photo sharing experience.

What are some features of the app?

BeReal's app is pretty basic, mainly focusing on its dual camera feature.

When it's time to take a photo, two are taken - one from the back-facing shot and another from the selfie snapper.

So there's no hiding, your surroundings and the real you are shown there and then - hence the name, BeReal.

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Snapchat and Instagram have taken a leaf out of BeReal's book and tried something similar since.

There has been fears that the platform's popularity is waning.

To keep people in, developers announced a brand new feature called Bonus BeReal, which allows people to share another two photos throughout their day.

Who founded the BeReal app?

BeReal was founded by French entrepreneur Alexis Barreyat in January 2020.

Before BeReal, Barreyat worked at GoPro and was a Video Producer at Worm, according to his LinkedIn profile.

Outside of his occupations, little information is available on Barreyat as he tends to stay out of the spotlight.

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